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VOD ראיונות

לכל השידורים

  • The Subconscious Brain

    עוד על
    What do we understand to be the role of the subconscious brain? How do the conscious and subconscious differ? Can the subconscious mind accept any suggestion it receives without question? Does the brain use the same neurological circuits to commit a conscious act as it does an unconscious one? These questions answered by: Prof. Gemma Calvert BSc DPhil CPsychol FRSA is thefounder of Neurosense Group, Neurosense Asia Pacific. She is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing.

    קרא עוד

  • Neuromarketing

    עוד על
    What is neuromarketing? How is it being used? What happens if implicit and explicit responses differ? Why do some consumer advocate associations criticize neuromarketing’s potentially invasive approach? These questions answered by: Prof. Gemma Calvert BSc DPhil CPsychol FRSA is thefounder of Neurosense Group, Neurosense Asia Pacific. She is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing.

    קרא עוד

  • Multisensory Integration

    עוד על
    What is Multisensory integration? How does the brain combine the senses? Why has the broan evolved this way? How do the senses combine to fool the brain? These questions answered by: Prof. Gemma Calvert BSc DPhil CPsychol FRSA is thefounder of Neurosense Group, Neurosense Asia Pacific. She is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing.

    קרא עוד